why-customer-retention-is-integral-to-selling-your-business-profits-profitability-valuation-brokerage-Los-Angeles-CA

Customer Retention is Integral to Selling Your Business

Shawn Davis Sell A Business

Many potential buyers buy businesses with a clear objective in mind: to make money. Some want to earn good coins as quickly as possible to use the money on different things. That’s why they prefer buying businesses with a loyal customer base. Although investors may shake things up eventually, they prefer to have an existing customer base in place when …